Privacy Policy

01Who we are

Optific+ is based in London, United Kingdom. This policy covers the public website at optificplus.com and the enquiries you send to our team.

For questions about your information, contact founders@optificplus.com. Optific+ is responsible for deciding how information from these website visits and enquiries is used.

If your organisation uses the Optific+ platform, the relevant service agreement, data processing terms and product privacy information also apply. This website policy does not replace those documents.

02Information we handle

• Information you provide. Your name, work email, organisation, role, contact details and anything you include when asking a question or requesting a demo.
• Correspondence. Our replies, your follow-up messages and any meeting arrangements you share with us.
• Technical information. Our website hosting and delivery providers may process your IP address, browser and device details, requested pages, request times and security or error logs to deliver and protect the site.

You can browse the public website without creating an account. Providing contact information is voluntary, although we need a way to reply if you ask us to respond.

Please avoid sending patient records, payment information or other sensitive personal information in a website or demo enquiry. An anonymised example is usually enough to explain your question.

03How we use information

We use information to respond to enquiries, arrange demonstrations, understand the business needs you share with us, maintain our correspondence and keep the website reliable and secure.

Where UK data protection law applies, our legal bases are:

• Legitimate interests. Communicating with business contacts, responding to requests, maintaining useful business records and protecting our website against misuse.
• Steps towards a contract. Where processing is necessary to take steps you request before entering into a contract with us.
• Legal obligations. Keeping information or responding to a request where the law requires it.
• Consent. Where we specifically ask for consent for a particular use. You can withdraw that consent by contacting us without affecting the lawfulness of earlier processing.

04Website previews and AI

The dashboards, chat examples, animations and video on this public website are product previews. Browsing or interacting with these previews does not connect your business systems or upload your documents to Optific+.

The public previews do not send your enquiry messages to an AI model or make automated decisions about you. How a subscribed workspace processes business information, including any use of AI, is covered by its product information and agreements.

05Cookies and local storage

We do not currently use advertising or analytics cookies on this public website. Essential technologies used by our hosting or delivery providers may be needed to serve pages and protect the site.

If we introduce optional tracking, we will explain what it does and provide the choices required by applicable law. You can also manage cookies through your browser settings, although blocking essential technologies may affect website functionality.

06Sharing and international transfers

Information may be handled by providers that host and deliver our website, manage email or support business communications. Professional advisers or public authorities may receive information where necessary for advice, legal obligations or protecting legal rights.

We do not sell personal information. Information is shared for the purposes explained in this policy, rather than for third-party advertising.

Our providers may process information in countries outside the United Kingdom. Where that happens, applicable data protection law requires an appropriate transfer arrangement, such as an adequacy decision or approved contractual safeguards. Contact us for details about the providers, locations and safeguards relevant to your information.

07Retention and security

We keep enquiry and correspondence information while dealing with your request and for related follow-up or business record needs. We review whether it is still needed and remove it when those purposes have ended, unless a legal obligation or the establishment, exercise or defence of legal claims requires longer retention.

Technical logs are retained according to the operational and security needs of the website and its providers. You can contact us about the retention period that applies to your information.

We take reasonable organisational and technical steps to limit access and protect the information we handle. No website, email service or method of transmission can be guaranteed completely secure.

08Your rights

Depending on the applicable law and circumstances, you may have the right to request access to your personal information, correct inaccurate details, request deletion, restrict processing, receive information in a portable format or object to processing based on legitimate interests. These rights are not absolute and depend on the legal basis and reason for using the information.

Send a request to founders@optificplus.com. We may need proportionate information to verify your identity before responding.

You can also raise a concern with the UK Information Commissioner’s Office or the relevant data protection authority where you live or work. We welcome the opportunity to address your concern directly first.

09Other websites

If you follow a link to another website or use your own email or calendar service to contact us, that provider’s privacy information applies to its service. We do not control the practices of independent third-party websites.

10Changes and contact

We may update this policy as our website or information practices change. The date at the top of this page shows the most recent update.

For privacy questions, requests or concerns, contact Optific+, London, United Kingdom, at founders@optificplus.com.