Chat + Dashboard
See where you’re falling short.
of sales target
22 of 24 stores below target.
All stores ·
1 / 4
For operations, finance and regional teams
Compare store performance, check the evidence behind AI answers and coordinate follow-ups across your group.
Backed by TripleA£400k seed funding
30-second product overview with music. Captions and a written video description are available.
Read the video description
- AI for optical retail. Optific+ introduces its optical-retail walkthrough.
- Explore. A dashboard shows revenue by brand, revenue against target and the Germany product mix.
- Understand the numbers. An example performance pack shows €1.69 million in net revenue, 83.8% of the matched target and 22 of 24 stores below target. The result links to 12 sources.
- Compare every brand. An interactive chart highlights North Star Optical at €125,000, alongside North Star Studio at €124,000 and North Star Select at €123,000.
- Meet your business Brain. A knowledge map connects 24 documents across 10 topics and three brands. Opening “Refunds and goodwill authority” reveals the source policy, including when a regional lead’s approval is needed.
- One conversation. The closing message brings together sourced answers and interactive analysis.
- See your business clearly. The video ends with Optific+, “Explore Optific+” and optificplus.com.
- Made for
optical retail - Built for
multi-store groups - Source-linked
answers
Explore the features. See what Optific+ can do.
Brain + Search
Answers you can trace.
Automations
Set the task once — it runs itself every morning.
Practice map
Spot stores that need attention.
North WestSouth WestScotland
ChorltonFlagged · Oct 2026£2,0072.6% of revenueReview flagged
More time for the work that matters.
Answers across your business.
Find the data and guidance behind your next decision.
Higher team productivity
More time for what matters: patients.
Keep follow-up work moving
Keep recurring reviews and follow-up tasks organised between team meetings.
Less switching between systems
Bring supported data, spreadsheets and documents into the same conversation.
Put repeat work on a routine.
Prepare recurring reviews and keep follow-up organised.
A shared view of performance
Give group and regional teams the same starting point for their next performance review.
Seamless integration
A connected view shaped around your practice-management, finance and collaboration workflows.
Confidence behind every decision.
Your systems. Your scale. Your standards.
Enterprise capabilities, in context.
Connect the business conversation across your systems, locations and governance requirements.
Integration fit
An integration approach shaped around your practice-management, finance and collaboration systems. Discuss the data, workflows and connection scope that matter to your group.
Visibility across your group
Move between group, brand, channel and store-level views. Keep comparisons tied to a shared reporting scope as your organisation grows.
Security and data access
Bring your organisation’s access, information-sharing and data-handling requirements into a focused discussion with your technical team.
Compliance and governance
Align the evaluation with your policies for data handling, retention, auditability and AI use, with the relevant stakeholders involved.
Answers you can verify
Follow a cited answer back to the sales report or store target behind it. Keep the original context close to the decision.
Human oversight
Keep findings, supporting evidence and next steps together so your team can review recommendations before acting.
Advised by leaders in optical retail.
Dean Butler
Advisor · Founder of Vision Express and LensCrafters
Dr Jörg Ehmer
Advisor · Former CEO of Apollo Optik
Questions,
answered.
A closer look at how Optific+ fits into your practice.
What is Optific+?
Optific+ brings sales performance, practice knowledge and follow-up work into one connected view for optical retailers. See where revenue stands, ask questions about the detail and decide what to do next.
Will it work with the systems we already use?
Optific+ is built around the systems optical groups rely on, from practice management to finance and collaboration. Discuss the data and connection scope for your organisation with our team.
See the integrations overviewWhat can I ask about my business?
Ask questions such as “Which stores are below target?” or “How are contact lens sales performing?” Explore revenue, targets and product mix alongside the dashboard, then look closer at the numbers behind the answer.
Can I compare performance across multiple practices?
Yes. Move between group, brand, channel and individual practice views to compare revenue, sales targets and product mix. Keep the same reporting context across locations so group and regional teams can work from a shared view.
How do security and compliance fit into an evaluation?
Bring your organisation’s access, data-handling, retention and AI-governance requirements into the conversation alongside your systems and operating workflows. Involve the relevant operations, finance, IT and compliance stakeholders so the evaluation reflects your policies and priorities.
Explore enterprise fitHow does Brain + Search find answers?
Search your practice documents in plain language. Brain + Search brings back concise summaries of guidance such as operating procedures, manager onboarding and supplier terms. Each summary links to a source so you can check the original context.
How do I spot stores that need attention?
Use the practice map to switch between sales, refunds and training. Select a location to see its figures and flags, then use that context to decide where to focus your next review.
Can I automate recurring follow-ups?
Yes. Set up routines to flag practices below target, highlight overdue training or prepare weekly priorities. Each routine shows its scope, recipients and run status. You can pause a routine when it is no longer needed.
Where should we start?
Choose a recurring business question, the stores to include and the evidence your team uses today. We’ll scope an evaluation around that workflow, with success criteria agreed before a pilot. Bring operations, finance and IT into the discussion so the value and deployment requirements are clear from the start.
Explore the product
Still have a question?
Write to us at founders@optificplus.com and we will help you get set up.
Email supportA 30-minute product walkthrough
Your stores and channels.One connected view.
Explore Optific+ with your operations, finance or IT team.
- See store performance and source-linked answers.
- Discuss your systems and integration requirements.
- Plan the next steps for evaluating Optific+.
Bring one business question and a list of your current systems.
